Uses of Bulk SMS for politics

Politicians all across the world utilize SMS marketing to win voters' hearts and minds. Whether you're running for the highest position in the land or a small council seat, sending SMS online can help you reach millions of voters and help you get elected.

SMS marketing has a higher open and engagement rate than email marketing. We live in a mobile-first world, and political text campaigns reach voters in real time to drive rally attendance, increase campaign donations, and remind supporters to vote.

Let's take a look at a few tips for making the most of bulk SMS marketing tools.

Keep supporters up to date

Ensure that supporters are kept up to date on campaign developments. Send out event reminders for rallies, town hall meetings, and media appearances. Texting important announcements first establishes an exclusive connection to your campaign.

Connect on critical campaign issues.

Mobilize your supporters around your major issues; communicate your position on issues that are important to them. Bulk SMS marketing allows you to establish a direct line of communication with voters – instead of social or traditional media, they are hearing your thoughts on the issues that are most important to them, and on a personal channel.

Multi-channel campaigns to drive sign-ups

Permission is a legal requirement, but it is also a social requirement. Voters are being bombarded with mass political texts they did not request. Don't make a Palmer mistake. Unsolicited text messages irritate voters and will not get you votes.

Adopt a multi-channel strategy for acquiring subscribers, incorporating your website and digital channels into your SMS marketing sign-up strategy. Embed SMS short codes on your website and social media platforms. It's an excellent way to entice voters to join your mailing list. Short codes can also be used to make it easier for supporters to donate to your campaigns.

With strong calls to action, a smart online SMS marketing strategy makes the benefit clear to the voter. Do they have exclusive access to updates? Perhaps a private meeting with a popular candidate or a front-row seat at a major rally would be appropriate.

While SMS marketing isn't new and exciting, it is the most cost-effective and dependable way to engage customers. You're on your way to a winning marketing strategy when you combine it with other platforms. Learn how to plan an online SMS campaign with Savvy Bulk SMS.